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The Return on Loyalty: Why Brands Need to Show It First
We brought together senior leaders from Smarty Mobile, Confused.com, So Energy, and the DMA for a panel event exploring why loyalty is eroding, what the data reveals about the cost of this crisis, and why, if brands want true loyalty from their customers, they need to show it first.
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RCS Mobile Messaging: Richer Messages with Better Results
We’re marking the arrival of something exciting to our mobile messaging offering: Rich Communication Services (RCS). So, what is RCS, how does it work in practice, and why does it represent such a significant step forward for businesses looking to drive growth through mobile messaging?
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MBA’s New Investment in Smarter, Richer Messaging
Mobile messaging has long been a key part of how we help clients connect with their customers, and as specialists in data-led, multi-channel customer engagement, we’ve just made a significant move to strengthen it.
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In Conversation: Senior Leaders on the Current State of Customer Loyalty
We recently invited a group of senior leaders across switch-heavy sectors to an exclusive roundtable hosted in partnership with the DMA to help shape and drive meaningful insight into our new report, Stop the Switch.
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The Rise of Gen Alpha in 2026
A new cohort is moving into influence. Generation Alpha are not only entering the teen years but beginning to make economic and cultural impact. How is the youngest consumer generation shaping markets, media and meaning?
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The Cost of Not Knowing Who Your Vulnerable Customers Are
Many organisations still treat vulnerable customers as a minority, yet vulnerability now affects a substantial and growing share of the customer base of up to 60% according to YouGov, 2025.
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